Download My Book, FREE: The Book On How To Sell On eBay
Do You Need To Be On eBay To Be Successful? For those of you that have read ‘The Book On How To Sell Online’ you will be aware that I started the online business out of necessity as a means to earn money and to live a great lifestyle. In the many years since I started the online retail business I have turned over many millions of pounds, created jobs and employment and also given back to good causes.
I could not have done any of this if I hadn’t used the eBay platform to start the business off, this is where I have made a good amount of turnover and when I measure it against Amazon, standalone web shops, play.com and the other various retail methods I’ve used to sell products, it has represented some 26% of my total turnover. Now that is impressive when you consider the amount of turnover I have generated since I started.
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In those early days it was down to myself and my partner to purchase the stock, I would write the sales page for the item, I would take my own photographs, I would list the item, I would deal with the customer service enquiries both by email and telephone, every morning I would compile a spreadsheet of the orders to print the mailing labels.
My partner would then pick the items that had been sold pack them to the high standard that I insisted upon before posting them to the purchaser and sending them an email to confirm that they had been dispatched.
Those days were great days, and busy peak times such as Christmas, Valentine’s Day, Mother’s Day and Father’s Day they could also be stressful times. To run a very successful online or off-line retail business you need to be focused and prepared to roll your sleeves up and get stuck into the work that is required to meet the your customer’s expectations and deadlines. A present or gift delivered late does not have the same appeal as one delivered on time.
Those were as they say ‘the good old days’ I now have a great team of people around me, 99% of the products we sell are now sent from third-party fulfilment centres or direct from our suppliers, I have invested in technology, infrastructure, people and most importantly I have invested time and effort in my own education and personal development.
That does not mean that I have not made mistakes along the way, I have. The mistakes that I have made I have learnt from and form part of the reason that I wrote ‘The Book On How To Sell Online’ and have set up a training company www.h2so.org (How To Sell Online ) so that I and my team can assist other business owners and budding entrepreneurs to create great businesses, achieve their goals and personal financial freedom.
Every week you can pick up on the news channels throughout the world that online retail is growing and growing and growing. Therefore, if you are an independent retailer where does this leave you in the great Internet haystack?
Lots of people will set up a small retail website, sit back and think that it I’ve made it I’ve got an online shop I am going to make my fortune. The reality is somewhat different, you have got to put some time and effort in getting your online retail business up and running and established.
In today’s market that means you have to be using platforms such as eBay, Amazon, Google to name but three. You need to look at their power and dominance of the Internet’s marketplace. If you type a search term into your web browser because you want to purchase a product the chances are that eBay will have a match on that search on page 1 of the search engine (according to some recent statistics Google has over 90% of the search traffic in our retail marketplace). So as we see independent retailers seeing their sales slide and their page ranking diminish it is time that they took a fresh look at the marketplaces that are available to them. That is why you need to be there to be on eBay if you want to be successful and make money selling products online.